Geoff Livingston, CEO at Livingston Communications, has published a very keen post about companies and their relationship with the Social Media.
Here’s an extract from his post:”In a one way, mass communications world outbound controlled communications can work. In a two-way fractured media environment, companies need to understand that they are not the center of a customer’s world. Far from it. In fact, a customer probably couldn’t give a damn about Company X UNLESS it’s an active member of their community, a member who understands them and tries to resolve particular needs. Companies must become part of the larger whole. Getting a blog out there is great. But so what? It’s not special anymore. People that say folks will flock to your site are operating off old marketing information from last year.“
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