Social Media Marketing 101

Posted June 18th @ 10:31 pm by Roldano De Persio

If you want to learn something about Social Media Marketing you have to start from an excellent and powerful post written by DOSH DOSH.

1. Social Media Marketing in a Nutshell

We’ll take a look at the central concept which should underlie all your social media marketing efforts. Understanding the big idea behind social media marketing is crucial because it gives you the building blocks you require for guidelines and procedures which drive action.

2. The Benefits of Social Media Marketing: Why You Should Learn and Master it

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. For those who don’t understand or see the value of social media websites, here are the main benefits of marketing through social media channels.

3. Social Media Marketing Campaigns: How to Set Goals and Define Prospects

Determining your goals and target audience is a fairly important preliminary process when it comes to social media marketing. This is not just plotting objectives for the sake of being organized; your goals directly determine the best strategy to take and the community to target. This article talks about the common goals for social media marketing and includes suggestions on how you can determine your target audience.

4. A Beginner’s Guide to Social News Websites

A powerful catalyst for viral marketing, social news websites are an excellent way to disseminate ideas and attract attention, traffic and links. These social media channels which will give you a platform to showcase your content and website to a large audience. This article will offer some tips on how to pick the right social news community, along with various strategies you can use to promote your website through these channels.

5. 40+ Social News Websites You Can Use

You don’t have a lot of time on your hands. You want a community that gives you fresh news on topics you care about. You want something that sends prospects and traffic while branding your website or business. You want a social news site with a long term returns on investment. Here’s a list of some of them.

6. Relevance and Distribution: Two Essential Factors in Social Media Marketing

Marketable content can come in many forms: for example, you can create text articles, videos, images and online tools. The medium is not of primary importance. It’s really how you frame the message so that it appeals to the audience. To increases the chances of social media success, you just need to focus on two main factors: relevance and distribution.

7. Social Media Networking and ROI: How to Maximize Value and Minimize Cost

Social media networking is the process of interacting with other individuals through the specific social media tool or community. For example, you could talk to people with similar interests in a forum or communicate with them through a more fragmented platform like Twitter. Whatever method you choose, there are usually four main goals.

8. Building a Popular Social Media Profile: 7 Essential Characteristics

What are some qualities which contribute to the growth and eventual popularity of a social media profile? Assuming that you aren’t a niche celebrity and don’t have a well-established brand name, what characteristics of your profile should you develop for maximum social media presence?

9. Developing Tactical Knowledge on Social Media Websites: A Three-Part Strategy for DIY Marketers

Before you embark on any campaign, its is important to know what you are dealing with, in order to best develop a course of action. Knowing the social media channel inside-out is paramount to leveraging it for benefits. The three steps mentioned in this article will give you the necessary foundation, from which you can start to devise future strategies with a strong likelihood of success.

Is Gen Y different?

Posted June 7th @ 11:13 pm by Roldano De Persio

Sarah Perez has written a very instructive article about the so-called “Generation Y”.

Here some remarkable points:

“Marketing Has To Change: Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent (save one notable exception, apparently). Companies’ web sites that want to attract GenY’ers will become more like today’s Web 2.0 sites. Social networking will be just a feature. Blogs will be standard ways for companies to reach their customers. Customer service won’t just be a phone call away, it will be available via non-traditional means, too. Today, savvy companies might be using Twitter, but that could change at any time if Gen Y moves on. Companies will have to keep up with Gen Y and not get too comfortable using any one format. (Oh, and you can stop calling everything “viral” - that’s lame.)”

What’s Next In Media

Posted June 6th @ 5:18 am by Roldano De Persio

Neil Perkin is the Director of Marketing & Strategy for the commercial functions of IPC Media, the well known UK publisher of consumer magazines and associated websites.

Thanks to Alberto and Tommaso

Social Media in Plain English

Posted May 30th @ 10:16 pm by Roldano De Persio

If a picture is worth a thousand words, how much is a video worth? A simple story that illustrates the forces shaping social media. Thanks to Common Craft.

Asian Social Networks

Posted March 31st @ 8:44 pm by Roldano De Persio

Yesterday ReadWriteWeb has published a very informative post about the social networks in the far east. This post is an interview to Benjamin Joffe, Managing Director at Asia Internet consultancy +8* and Co-Founder of MobileMonday Beijing.

In this interview Benjamin Joffe compares global leader Facebook with the leading social networks in Asia.

Here a small but significative part of the interview:

Q | What are the key lessons from those successful services?

A | First, that users are willing to pay for services - even in China! Second, several companies in Asia have already solved a number of headaches on how to make it work and can help save a lot of time by adapting their best practices. Third, that the main barrier is the persistent bias that all US stuff is great, while Asia just copies. I don’t think QQ will make a bid on Facebook but there might be a need for a strong eye opener to realize that inspired by the West, Asia has made incredible advances that can now help us in return.

Social Marker

Posted March 25th @ 11:24 pm by Roldano De Persio

Hugh MacLeod: “And if the product your company makes is not a Social Marker, I guess the first question would be, ‘Why the hell not?’ Quit your job and start over.

A Social Marker is a special kind of Special Object. If you do not know what is a Social Object here are some links.

Shel Israel co-author, with Robert Scoble, of “Naked Conversations–how blogs are changing the way businesses talk with customers” has interviewed Hugh MacLeod:

Participation, not control!

Posted March 24th @ 5:00 pm by Roldano De Persio

Geoff Livingston, CEO at Livingston Communications, has published a very keen post about companies and their relationship with the Social Media.

Here’s an extract from his post:”In a one way, mass communications world outbound controlled communications can work. In a two-way fractured media environment, companies need to understand that they are not the center of a customer’s world. Far from it. In fact, a customer probably couldn’t give a damn about Company X UNLESS it’s an active member of their community, a member who understands them and tries to resolve particular needs. Companies must become part of the larger whole. Getting a blog out there is great. But so what? It’s not special anymore. People that say folks will flock to your site are operating off old marketing information from last year.

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